Sunday, 5 June 2011
WEDGE LEFT ON THE LEDGE
It's been a total flop as the Council research reveals...
"85 per cent of respondents indicated that they had not used their Wedge Card. The most common reasons cited for not having used the card included not being sure where they can use it (37 per cent) followed by the offers being made not being of interest (33 per cent) and not being sure of the Wedge offers (30 per cent)"
I won't lecture Merrick Cockell on good business practice:it would be wasted, but before risking taxpayer's money in this way it would have been intelligent to undertake some research to determine just want retailers and their customers wanted.
Instead what does Cllr Cockell decide to do? He dramatically increases parking charges and instructs CEO's(traffic wardens to you and I) to hound retailers and their customers so aggressively that shoppers desert the Borough for a more welcoming shopping experience.
As Cllr Cockell's friend, disgraced ex Mayor Barry Phelps would say, 'you could not make it up'!