Cllr Cockell has initiated a propaganda programme to "sell" the Tri Borough. There many reasons it is not working, chiefly because Mr Fitzpatrick's £ million a year dept is running the campaign.
Propaganda is a form of communication that is aimed at influencing the attitude of a community toward some cause or position so as to benefit Sir Cockell
Leaders and Chief Executives need to be careful when they push out bold initiatives like the Tri Borough project. The risks are great and it is vital to adopt a balanced approach when reporting progress and making promises to residents and staff.
The last thing that is needed is a propaganda exercise to over-ramp what is going on. But this is precisely what seems to be happening. A straw poll of Kensington and Chelsea councillors has revealed deep disquiet about progress. Officers are in near revolt. So it is not surprising that the propaganda war has started.
A few weeks ago an article appeared in the Evening Standard that the Tri Borough had already saved £1 million. Now any businessman knows that what matters is cash flow. Paper projections are just that. The idea of £1 million saving after so short a time, a matter of days, is almost certainly an exaggeration. It is a "hope". It is certainly not "cash flow". And of course it does not reflect the huge start up costs of redundancy payments and reorganisation charges.
And then a few days ago there was a curious Press release on the Council web site entitled "Two More Directors Appointed". The two Directors are K&C Officers. But the Press release says that their appointments are subject to confirmation by Hammersmith. So they are not "appointed". The Fat Lady has not sung yet'!
Why this rush to "announce"? Because Cllr Cocckell wants to manage opinion. And he knows that officers are up in arms and the councillors think there is a 'sell out' to Hammersmith going on.
You can fool some of the people all of the time, and all some of the time. But Pooter needs to learn that he cannot fool all of the people all of the time