You would think that the founder, James Benamor, being the son of Tunisian immigrants, would feel empathy for the struggles of the newly arrived who can't get loans.
Not a bit of it!
The kind soul is ready with his 49% APR loans and woe betide you if you fall behind.
So, what does this have to do with our Royal Borough?
Well, two of its advisers, JP Morgan Cazenove and some PR outfit, Hawthorn, run by the Duchess of Cornwall's nephew, Ben Elliot, are busy polishing this excreta of a company: both live in the Borough and many in the North of the Borough are in hock to this vile firm.
The chap in charge of turning this unpleasant money lender into a billionaire is RBK&C resident, Edward Gibson-Watt, an executive director of JP Morgan Cazenove.
It's an irony that the City can raise multi-millions for what the Daily Mail described as a loan shark company, yet cannot help decent companies raise money.
In the old days Cazenove would never have allowed a filthy company through its door....how times change.